Skip to content

Now booking new projects

Premium web engineering for local businesses.

We turn dated small-business websites into fast, animated, mobile-first experiences — hand-coded, never templated — so the best restaurant, shop or service in town finally looks the part online.

los-robles-cafe · interactive menu
Los Robles Cafe redesign — interactive tacos menu

Philosophy

Studio-grade craft for Main Street.

The standards of a product studio, applied to the restaurants, shops and services your town actually runs on.

01 · Craft

Hand-coded.
Never templated.

Every site starts from a blank file — no themes, no page builders, no plugin bloat. Just clean HTML, Tailwind and a few kilobytes of JavaScript we can explain line by line.

  • HTML5
  • Tailwind CSS
  • Vanilla JavaScript
  • Netlify Edge

02 · Mobile

Mobile is the main screen.

Most customers meet you on a phone. We design there first, then scale up.

03 · Motion

Motion with intent.

Easing tuned by hand — cubic-bezier(0.16, 1, 0.3, 1) — so every reveal feels physical, never gimmicky.

04 · Content

Your content, intact.

We audit every menu item, price and story line before we design a single pixel.

05 · Speed

Fast by default.

No frameworks to download, compressed WebP imagery, and hosting on a global edge network.

06 · Ownership

You own everything.

Your domain, your code, your content. No proprietary builder, no lock-in — ever.

Featured Work · 01

Los Robles Cafe

A family-owned Mexican restaurant in Paso Robles, California — home of award-winning al pastor — rebuilt from a dated single-column page into a fully responsive, animated single-page experience.

Client
Los Robles Cafe
Location
Paso Robles, CA
Scope
Redesign · Menu · Catering
Stack
HTML · Tailwind · JS
Before: the original Los Robles Cafe website After: the Apex Frontend redesign Before After
Drag to compare the original site with the redesign.

0

menu items, rebuilt as live content

0

tabbed menu categories

0

page reloads to browse it all

0

page — story, menu, catering, visit

The challenge

The original site was a single red column: menus posted as long image panels, hours in stacked text, and catering as a printable form. Great food — buried under a page that was hard to read on a phone.

What we built

  • Tabbed, data-driven menu

    Breakfast and Lunch & Dinner, switching instantly between categories with animated transitions.

  • Live open / closed status

    Computed from the cafe's hours in Pacific time, with today highlighted in the hours table.

  • Catering estimator

    Pick a taco-bar package and guest count for a live total — 60-guest minimum and two-week notice checked automatically.

  • Motion with restraint

    Ambient hero zoom, staggered reveals and hover micro-interactions — all respecting reduced-motion settings.

Live preview

Don't take our word for it. Use it.

This is the real, fully interactive site — not a video. Tap through the menu, switch devices, try the catering estimator.

Open
loading…

Live preview of a client site. If a site doesn't appear, use Open to view it in a new tab.

Services

Everything you need to look world-class online.

  • 01

    Bespoke redesigns

    We keep every detail that matters — menu, story, hours — and rebuild it from a blank canvas with a custom palette, typography and motion system.

  • 02

    Interactive menus

    Tabbed, instant and easy to update — no more PDFs or photos of paper menus. Works for catalogs, price lists and service menus too.

  • 03

    Booking & inquiry flows

    Forms that validate, estimate and deliver straight to your inbox — catering requests, quotes, reservations.

  • 04

    Launch, hosting & care

    Domain, HTTPS and global hosting on Netlify — plus monthly care plans for price changes, new dishes and holiday hours.

Process

From dated to elite in four steps.

A clear, collaborative process — you'll see real progress at every stage, on a live link you can open on your phone.

  1. 01

    Audit

    We capture everything on your current site — menu, prices, story, hours, photos — so nothing important gets lost in the rebuild.

  2. 02

    Design

    A bespoke design system built around your brand — palette, typography, layout and motion — previewed on a live link.

  3. 03

    Build

    Hand-coded with HTML, Tailwind CSS and vanilla JavaScript — lightweight, mobile-first and tested across screen sizes.

  4. 04

    Launch & care

    We connect your domain, go live on Netlify, and keep things current on an optional monthly care plan.

Contact

Let's build something people remember.

Tell us about your business and where your website is today. We reply personally to every inquiry — usually with a few ideas already in hand.

  • Free review of your current site
  • Clear, fixed project pricing
  • You own your domain and your site

Please add your name.

Please add a valid email.

What's the business called?

What do you need?

A sentence or two helps us prepare.

No spam, no newsletters — just a personal reply.